Marketing / Analytics / Conversion

Next Level Marketing

Design and front-end leadership across growth systems, analytics, content structure, lead capture, and conversion paths.

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Overview

Design and development leadership for growth systems.

A growth-focused body of work connecting UX, front-end execution, content structure, analytics, lead capture, and conversion behavior across more than 50 client engagements.

Role: Director of Design and Development, digital strategy, UX/content structure, front-end execution, analytics migration support, and conversion path design.
Status: Case assets available
Public: Public summary only. Detailed analytics and performance data should be reviewed before sharing.

Challenge

Connect business goals to measurable digital journeys.

Growth sites need more than visual polish. They need credible messaging, measurable journeys, and clear paths from audience intent to action.

Approach

Turn strategy, content, and interface decisions into conversion paths.

Improved digital experiences around audience intent, offer hierarchy, and conversion paths.
Supported analytics and measurement transitions so performance could be tracked more cleanly.
Structured pages and campaigns around discoverability, lead capture, and practical business outcomes.
Used a lean public summary while leaving any sensitive performance details for private discussion.

Signals

Proof of design leadership tied to business outcomes.

01Design and front-end leadership across more than 50 client engagements
02Redesign work averaging 30% conversion lift where measured
03SEO, analytics transition, lead capture, and conversion UX
04Business-facing digital strategy with measurable journeys

Private Detail

Detailed artifacts are available in conversation.

This public page is intentionally sanitized. For hiring conversations, Joseph can walk through deeper process, decision rationale, and project artifacts where appropriate.

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